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Back to School, Back to School: An Apparel Retailer’s To-Do List
Price Phillips | Account Specialist It’s that time of year again. Heat waves plague the nation, fantasy football trash talks resume, the season finale of The Bachelorette prompts countless amounts of...
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Ready or Not, the Holiday Season is Right Around the Corner! 10 Tips to Help...
By Amie Hutton | Marketing Strategist While most of us are still busy enjoying the last few days of summer, retailers are begging to think about their most important time of the year, Q4. The holiday...
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Top 5 Mobile Considerations for Holiday
By Kerri Smith | Senior Innovation Lead, Mobile & Jeremy Hull | Associate Director of Paid Search As Google is projecting that 26% of online purchases will be made on a mobile device this holiday...
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How To Avoid Blowing Your Search Diet This Thanksgiving
By Jordan Litner | Search Marketing Coordinator This holiday shopping season smart digital marketers will be focusing on two main elements: maximizing relevance and capitalizing on multiple device...
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Satisfy the Demanding Holiday Consumer
By Charlotte Morris | Account Specialist In a Shop.org 2010 post holiday survey, consumers were asked why they spent more money online in 2010 than in 2009. Quite overwhelmingly, people stated that...
View ArticleBack-to-School Shopping is a Family Affair
By Dawn Zencka | VP, Strategic Insights The back-to-school season is just around the corner. Traditionally, moms have been the gatekeepers to shopping, but with the percentage of working moms at an all...
View ArticleIt’s Almost 2013: What Are You Thinking About?
By Casey Fitz | Client Services Director The election is over, Black Friday and Cyber Monday have passed – so what’s occupying your mind? I can’t stop thinking about vampires and post-apocalyptic...
View ArticleThe 2012 Holiday Shopper Unwrapped
By Melissa Pocek | Content Editor This holiday season has further proven that there is a major change in how consumers are researching and purchasing. Retailers that haven’t optimized across multiple...
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How To Avoid Blowing Your Search Diet This Thanksgiving
By Jordan Litner | Search Marketing Coordinator This holiday shopping season smart digital marketers will be focusing on two main elements: maximizing relevance and capitalizing on multiple device...
View ArticleROI for Your Super Bowl Buy
By Rachel Lewis | Senior Strategist The Super Bowl is well . . . the Super Bowl of football, but for brands and marketers it is also the Super Bowl of advertising. Thirty seconds of airtime last night...
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A Charitable February in Boston
By Casey Thornton | Account Specialist Despite the inches of snow outside, our Boston office has been keeping very busy this month. We joined the rest of the Aegis Dentsu Network by wearing all things...
View Article5 Bad Habits Digital Marketers Should Give-Up For Lent
By Rachel Lewis | Senior Strategist Whether you’re religious or not, each year the start of Lent is a time when many of us look to improve our lives by giving up luxuries or vices. While alcohol, fried...
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